Can the domestic milk power recapture consumer's trust? Prestige is to revitalize the key again
Though hold one kind to the domestic milk power " sad it is unfortunate, it does not fight for anger " Complicated mood, but people last development of milk.
When the Japanese milk power is influenced by nuclear radiation, when the American-European milk power is rising in price constantly, can the domestic milk power make use of this opportunity to regain consumers' trust?
A few days ago, reporter find Japan nuclear incident of leakage produce the intersection of infant and pre-school children and sale of milk power, exert a sure influence to Japan visit the intersection of infant and pre-school children and the intersection of milk power and market of Beijing, what took shape and compared with it with is, the domestic milk power increases in some stores, sale of supermarket to some extent.
It is reported, many mothers produce the milk power for Japan which the child feeds at present, get through purchasing or purchasing outside the border in the net, the local traditional infant and pre-school children's retailer seldom sells Japan and produces the milk power. However, because begin to the quality of the Japanese milk power to worry certainly, many mothers have already begun to change the milk power for the baby. Some person in charge, sales field of supermarket, tell reporter, March domestic the intersection of brand and the intersection of milk power and than rise to some extent in the past sales volume of store.
Taking thing around reporter as an example, the cousin is because of engaged in the work of translator of Japanesing, so the little nephew lives as soon as borning here " The Japanese goods " China. Since 5 months, the nephew has been drinking the canned milk power that will be managed tomorrow, not long ago, the little nephew has given up the milk while managing the milk power out of stock tomorrow.
The cousin says, not because does not want to continue drinking the milk power for children, but really worried to the domestic milk power, too much negative news has appeared after all. Think there is quality while ensuring, will present some questions. "He can eat adult's meal too now, do not drink the milk power! "
Mother like cousin is not the minority, they often make the difficult decision after repeated consideration. Why on earth let so many mothers ignore the domestic milk power? What let these mothers decide to give up the milk without drinking the domestic milk power for the baby? The domestic dairy products are safe and troubling.
After gathering the cyanogen amine incident three times, compatriots begin to " strike torror at the topic of milk " ,The dairy products trade of China falls into the low ebb
The security question of the milk power is paid close attention to coming from 2004 by the public for the first time, the bubbling with noise " doll with big head " The incident has entered people's visual field, meanwhile, the question of the food security is paid close attention to by consumer too. Ministry of Public Health, Chinese center for disease control and center for disease control of Beijing show to the testing result retrieving the milk power and carrying on, most the intersection of milk power and protein, fat the intersection of content and seriously insufficient, microelement calcium, iron, zinc,etc. content extremely low, the operation method that the products label is inaccurate.
Hereafter, not merely the milk power was paid close attention to by the public, the whole dairy products trade entered people's sight. 2005, because " milk incident of going back " Have ordered the milk industry limited company of mountain alliance of the brightness of Zhengzhou to stop production to rectify and improve for a time. On June 5, one TV station in Henan Province broadcasts the mountain alliance of the brightness of Zhengzhou and retrieves the news of the overdue rotten milk reproduction, this report raises the great disturbance in the whole country rapidly. Though the joint investigation group has not found finally alliance's milk industry of mountain of brightness of Zhengzhou stores and retrieves the situation that the milk is being utilized again, but store in the normal atmospheric temperature warehouse and manage improperly, the apparatus is incomplete, do not accord with the products to preserve requirements such as the temperature, humidity, hygiene,etc., the system of scrapping is not complete, the factory environment is not neat, it is preserved that the rubbish incidental has not been airtight, 7 questions that the technological process can not be controlled tightly,etc..
That shifted the security question of the whole dairy products trade onto the teeth of the storm is the milk power of three deer of 2008 " Gather cyanogen amine three times " Incident. In September of 2008, the media of Gansu will begin to produce " infant and pre-school children's kidney stone " Unless incident, in whose name is subsequent two pieces for month,Shan, sweet, would rather, Shandong, Hubei Province, Jiangsu, Anhui, Jiangxi and other places suffer from by " the kidney stone " for baby The case takes place. Products such as fresh milk, cream, ice cream containing milk product,etc. are found and contained in various subsequent inspections and gather cyanogen amine three times successively. Compatriots begin from now on " Strike torror at the topic of milk " ,The dairy products trade of China has fallen into the low ebb too.
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