National Bureau of Drugs Supervision exposes the serious illegal advertisement of six kinds of health food

National Bureau of Drugs Supervision exposes the serious illegal advertisement of six kinds of health food
A few days ago, national food medicines supervised the administration bureau concentrating on exposing " thick Germany brand glue soft capsule of bee " Wait for six kinds of illegality to be of a serious nature, announce the health food advertisement of high advertising frequency illegally. At present, the food pharmaceuticals administration department has already transferred these illegal advertisements to the related departments and investigated and prosecuted.
In order to strengthen the renovation to releasing health food advertisement illegally, standardize the advertisement and release the order, national food medicines have supervised the administration bureau organizing monitoring the health food advertisement that released of some newspapers of the whole country especially. In go on, gather, concentrate to monitoring data on to of a serious nature announcing advertising the intersection of frequency and high health food advertisement, concentrating on exposing illegally illegality among them.
National food medicines supervise the administration bureau reminding the public: The health food is not medicines, do not treat function; Suffering from disease should be treated under the guidance of doctor, don't believe the propaganda of illegal advertisement.
Illegality of a serious nature, announces the concrete content of six kinds of high health food advertisements of the advertising frequency as follows illegally:
First, health food " Thick Germany brand glue soft capsule of bee " [Hygienic food and health number ( 2002) No. 0599 ], the health care function of its approval is for " regulates blood glucose, regulates the fat of blood " . The advertisement has declared " the glue of thick bee of Germany is the glue of specialized bee of diabetes, add the insulinogenic cofactor ", the absorption rate reaches surprising 99.99%, take all right blood glucose steadily, the Langerhans' islits is repaired, complication is reversed in an all-round way "When. This advertising is unstandard, contain affirmation and assurance not expressing the efficiency scientifically, and use consumer's name to do the content of proving etc. for the efficiency of the products and cheat and mislead consumers seriously
Second, health food " Green sea brand glue capsule of compound bee " (country the food is strong in the word G20070332) ,The health care function of its approval is " Lower blood glucose, strengthen immunity auxiliarily " . The advertisement declares " takes on the same day, blood glucose is normal, the foot is rough to tingle and is all obviously lightened " "When. This advertising is unstandard, contain affirmation and assurance not expressing the efficiency scientifically, and use consumer's name to do the content of proving etc. for the efficiency of the products and cheat and mislead consumers seriously.

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