Holy yuans of milk power doubt that cause babies to be early-maturing The domestic milk power survives the state causes anxiety
Many medias report recently there are babies and is found that there is hormone that measures early-maturing symptom of exceeding standard etc. in several places such as Wuhan, Jiangxi, Shandong, and baby these eat holy yuans of milk power born by oneself, holy yuans of milk power suspect to cause the baby to be early-maturing.
As everyone knows, after going through and gathering the cyanogen amine incident three times, the market falls to the confidence of the domestic milk power brand to the bottom of valley for a time, three is before gathering the cyanogen amine incident, the domestic milk power had right of certain words; After the crisis takes place, the foreign milk power brand is promoted in the proportion of gross sales amount of market of Chinese infant and pre-school children's milk power to 60%- 65%, especially Line two city, the foreign milk power has already captured most markets.
The analyst thinks, under the market operation of the foreign brand, Chinese milk industry will probably lose ability to compete with foreign milk power completely, follow the Chinese soybean and market of edible oil the way which the foreign capitals controlled.
And the whole of the domestic milk power is occupied, it is extremely unfavorable to develop to the whole trade. There is no native brand to compete on price and sale, will cause the foreign milk power to form alliance of a price, handle the whole market price.
Then, in " gather cyanogen amine three times " " the holy yuans of the intersection of sexual precosity and door " Later, domestic milk power what course should follow?
Relevant experts say, the market crux lies in consumers distrust the domestic milk power at present, this kind of psychology is unable to turn back in short term, so, domestic dairy products enterprises should draw lessons from more successful methods of Hong Kong and Macao, strengthen the propaganda strength of the overseas market, reinvent the trade image of the domestic dairy products, create conditions for exploring world market.
Certainly, domestic milk power enterprises reinvent the image, need state policies to work hard in the milk source is supported and supervised too. Over the next several years, Chinese dairy products enterprises must put the focal point in the construction of base of milk source, the flagship type enterprises that especially want to compete with overseas-funded enterprise should take charge of the milk source severely even more, do not give overseas-funded enterprise more chances.
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