The market of moon cake in Tianjin: The price becomes more and more popular The mini moon cake becomes the new favourite
Www.xinhuanet.com Tianjin 9 Cable of the 27th of moon (Meng Hua, Zhang Chen) Close to the Mid-autumn Festival, it is exactly golden times when consumers choose the moon cake. The reporter finds, the box of this year held the moon cake to tend to in price popularly after visiting every large sales field of Tianjin a few days ago, in multifarious a variety of moon cake, size a little one portable to load moon cake with, become this year the intersection of moon cake and new favourite of market.
In the moon cake sales field of the shop of the way of white dyke of supermarket of Carrefour, the reporter sees on the brand-new moon cake counter, look at most products of the past and type the striking promotion label at one glance, the box of some famous brands holds the moon cake and even buys one get one free. Except the hard-cover moon cake price of abalone's filling is about 550 yuan, the under moon cake price of 200 yuan of the gift box takes the overwhelming majority.
"The price of the moon cake is generally lower than former years this year, most expensive a box of moon cakes were more than a thousand yuan last year, and 500 first box rare this year. " A person who promotes says, packaging is simpler and exquisiter, do not pair unsalable the behavior of other goods up with goods that sell well, so take the fancy of consumer.
Install in the box near the moon cake counter, the moon cake in bulk is well received by most common people, and there is obviously number of people of purchase of the small moon cake in the ordinary moon cake more. One Dong whether customer say: "By contrast, I prefer the moon cake in bulk, small moon cake, because there is many taste, packaging is simple, the price is moderate too, easy to carry, is very suitable for family members to eat. "
Tianjin is apt to buy the Hongqiao sales force of shops introduce, the small moon cake remedies the vacancy of the market, make the high-middle-and-low grade moon cake in the sales field all more complete. The small moon cake though packaging is simple, marking out date of production, batching, taste,etc. on packing, quality can let consumers rest assured.
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